NEW LABELS ON YOUR FAVOURITE PRODUCTS?

As you notice Health Canada’s new front-of-pack labelling symbols, we’re here to help you understand what it all means.

WHY THE NEW LABELS?

To help you make quick, informed choices while shopping, Health Canada now requires a front-of-pack nutrition symbol on foods that meet or exceed set levels for saturated fat, sugars, or sodium – and you’ll be seeing it on many products at your local grocery store.

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Three nut and chocolate chip granola bars with a chocolate coating, placed on a wooden surface.

WHAT DOES THIS MEAN FOR NATURE VALLEY?

Some of our products now feature these new labels, and that’s because all Nature Valley products are made with real, tasty ingredients you know and love. For example, saturated fat is naturally present in wholesome ingredients like nuts and chocolate, just like those found in our Protein bars.

A wooden bowl filled with rolled oats surrounded by small glass bowls containing honey with a dipper, dried apricots, dried cranberries, almonds, and walnuts.

OUR BRAND PROMISE

Labels may change, but our commitment to nature never will. As always, we’re dedicated to making delicious snacks you love, with real ingredients such as whole grain oats, nuts, and more.